Most self-confident people do not experience difficulty with being assertive – true or false? Most people would not hesitate answering ‘true.’ But are self-confident people always assertive when they need to be? When more is at stake, sometimes we are not as assertive as we should or need to be.

Consider your dearest friends/family members or perhaps a valuable client, a temperamental boss, or an employee or associate that we are fond of. Is there someone special to us that over the course of